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WWE Raw Has Limited The Drawing Power Of John Cena Vs. The Undertaker

Credit: WWE.com

Credit: WWE.com

Although WrestleVotes (h/t Cageside Seats) originally reported that the feud between "The Champ" and "The Phenom" would primarily take place on SmackDown, Cena's schedule indicates that this dream rivalry will take place primarily on the red brand. One would assume that adding Cena vs. Undertaker to Raw would be a major help to a show that already features major rivalries with names like Ronda Rousey, Kurt Angle, Triple H and Brock Lesnar

But the way WWE has gotten to The Undertaker vs. John Cena has severely limited its drawing power.

The Undertaker vs. Cena, after all, won't exactly be LeBron James vs. Kevin Durant facing off in the prime of their careers in the NBA Finals. You can't just turn back the hands of time, and WWE can't erase the mistakes it made that hurt the drawing power of not only Cena vs. The Undertaker, but Cena himself.

Let's not forget that WWE has already minimized the impact of any WrestleMania dream match and done so through its own doing. When you tell your fans that your biggest pay-per-view of the year is worth just $9.99 (or in some cases less than $1 or even completely free if you're a first time subscriber), you're already diminishing what should be your biggest pay-per-view of the year. Perhaps just as importantly, though, WWE has hurt the drawing power of Cena through booking that has displayed him as, well, a loser.

The appeal of Cena vs. Undertaker even just four or five years ago was that they were two of the most protected stars in WWE history. Cena was "Super Cena," mowing through the competition and winning world titles at a record pace. The Undertaker was 21-0 at WrestleMania and someone who rarely lost even outside of that pay-per-view, much less did so cleanly. But that's long gone now, and during an era when fan engagement peaks at WrestleMania regardless of the card and when it likely will be the most watched WWE show in history for the fourth straight year, there is little appeal to a match that is happening far too late.

As Cena continues to pursue even more opportunities in Hollywood, WWE has ensured that he's no longer the nearly unbeatable superstar he once was. While his merchandise sales are still through the roof, what made Cena's WWE's biggest draw since the Attitude Era was that he, much like Roman Reigns today, won so much and dominated WWE's top storylines so often that fans were drawn to him, whether they liked or hated him.

Now, however, WWE has taken away what has long been the trait that turned Cena into that draw: His dominance, which appears to have negated his ability to bring fans to the WWE Network. "The Champ," after all, has lost a ton of major matches recently, which has diminished his polarizing nature. He's lost to Shinsuke Nakamura (in a match that only slightly bumped up SmackDown viewership), recently was pinned cleanly by Seth Rollins for no apparent reason on Raw, lost again at Elimination Chamber just two days ago and has also been pinned cleanly by names like Dean Ambrose over the past couple of years.

That's not a bad thing because it has opened up opportunities for other rising stars. But with a match against The Undertaker looming, the timing of it isn't the greatest.

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WWE Raw is one step closer to having another major WrestleMania 34 rivalry to build around: The Undertaker vs. John Cena.

Credit: WWE.com

Credit: WWE.com

Although WrestleVotes (h/t Cageside Seats) originally reported that the feud between "The Champ" and "The Phenom" would primarily take place on SmackDown, Cena's schedule indicates that this dream rivalry will take place primarily on the red brand. One would assume that adding Cena vs. Undertaker to Raw would be a major help to a show that already features major rivalries with names like Ronda Rousey, Kurt Angle, Triple H and Brock Lesnar

But the way WWE has gotten to The Undertaker vs. John Cena has severely limited its drawing power.

The Undertaker vs. Cena, after all, won't exactly be LeBron James vs. Kevin Durant facing off in the prime of their careers in the NBA Finals. You can't just turn back the hands of time, and WWE can't erase the mistakes it made that hurt the drawing power of not only Cena vs. The Undertaker, but Cena himself.

Let's not forget that WWE has already minimized the impact of any WrestleMania dream match and done so through its own doing. When you tell your fans that your biggest pay-per-view of the year is worth just $9.99 (or in some cases less than $1 or even completely free if you're a first time subscriber), you're already diminishing what should be your biggest pay-per-view of the year. Perhaps just as importantly, though, WWE has hurt the drawing power of Cena through booking that has displayed him as, well, a loser.

The appeal of Cena vs. Undertaker even just four or five years ago was that they were two of the most protected stars in WWE history. Cena was "Super Cena," mowing through the competition and winning world titles at a record pace. The Undertaker was 21-0 at WrestleMania and someone who rarely lost even outside of that pay-per-view, much less did so cleanly. But that's long gone now, and during an era when fan engagement peaks at WrestleMania regardless of the card and when it likely will be the most watched WWE show in history for the fourth straight year, there is little appeal to a match that is happening far too late.

As Cena continues to pursue even more opportunities in Hollywood, WWE has ensured that he's no longer the nearly unbeatable superstar he once was. While his merchandise sales are still through the roof, what made Cena's WWE's biggest draw since the Attitude Era was that he, much like Roman Reigns today, won so much and dominated WWE's top storylines so often that fans were drawn to him, whether they liked or hated him.

Now, however, WWE has taken away what has long been the trait that turned Cena into that draw: His dominance, which appears to have negated his ability to bring fans to the WWE Network. "The Champ," after all, has lost a ton of major matches recently, which has diminished his polarizing nature. He's lost to Shinsuke Nakamura (in a match that only slightly bumped up SmackDown viewership), recently was pinned cleanly by Seth Rollins for no apparent reason on Raw, lost again at Elimination Chamber just two days ago and has also been pinned cleanly by names like Dean Ambrose over the past couple of years.

That's not a bad thing because it has opened up opportunities for other rising stars. But with a match against The Undertaker looming, the timing of it isn't the greatest.

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Read Again https://www.forbes.com/sites/blakeoestriecher/2018/03/13/wwe-raw-has-limited-the-drawing-power-of-john-cena-vs-the-undertaker/

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1 Response to "WWE Raw Has Limited The Drawing Power Of John Cena Vs. The Undertaker"

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